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While we realize most of our readers won’t be working with RED footage, this illustrates the versatility and scope of AMA. RED files images are scaled to fit in the HD frame size and you can edit RED files without transcoding. You can now import these files directly into Media Composer version 5 from a camera or other recording device, allowing you to edit directly without format rewrapping. So you have files from all sorts of different cameras and devices? No problem – Media Composer version 5 now allows you to mix and match frame sizes and aspect rations in the same timeline (originally introduced in Media Composer version 4). Additionally, customers can now directly import the AVCHD format (not a function of AMA). Through AMA, Media Composer version 5 works natively with QuickTime, Apple ProRes, H.264 video files, Canon XF codec and XDCAM proxies. If you’re moving into a tapeless world, or are considering using HDSLRs for your video production, this means you won’t have format issues to deal with.

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Read our Avid Pro Tools Music Creation reviewĪMA (Avid Media Access) makes working with multi-formats easier for ingesting and immediately working with various formats.

Media Composer version 5 now has Real Time AudioSuite (RTAS) plugins that were developed for their Pro Tools program. But Media Composer version 5 has beefed that ability up, too. Media Composer was a bit lacking in audio sweetening arena in the past, perhaps relying on editors’ desire to use high-end audio post production programs for any audio work other than for the most rudimentary sound editing. RTSA – Editors can now also apply hundreds of real-time audio effects with support for Real-Time AudioSuite audio plug-ins. Each selection programs your cursor to work differently, and once you get it down you’ll enjoy the ease of moving in and out of different editing functions. Smart Tool is a tool sitting to the left of the timeline that lets you select which process you wish to manage at the moment, Edit, Trim, Splice, Overwrite, Ripple, etc. If you needed to trim a clip, you had to be in the Trim Mode and if you wanted to drag and drop clips you had to be in Segment Mode. In the past, users of Adobe Premiere or Apple’s Final Cut might have found some frustration to working with Avid Media Composer when it comes to editing because of the need to change functions in your timeline, depending on the process you wish to perform. Smart Tool – is a feature that allows for drag-and-drop editing and trimming for direct manipulation of the video and audio clips in the timeline. Avid changed that long ago in the late ’90s with its Unity MediaNet shared storage system, Media Composer version 3.5 improved upon it and Media Composer version 5, Avid’s latest version, is the ultimate program for collaboration. While most electronic data like spreadsheets and word docs can be accessed through networks at work or within other collaborative settings, most video and music editing programs work with singular users only. While other companies followed suit with nonlinear programs, Media Composer has always been a step ahead, working at controlling the massive amount of data a film or video project can collect. Avid has earned hundreds of awards for their program, including Oscars, Emmys and Grammys.

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In fact, since the mid-1990s, the majority of professionally edited TV shows and Big Screen movies have been edited on an Avid editing system.

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Avid’s flagship video editing program, Media Composer, isn’t a beginner’s program – it is geared towards the professional and everyone knows it. That was in 1987 and the company hasn’t looked back.

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Avid’s founder, Bill Warner, literally wrote the book on nonlinear editing – when he figured out how to take video taped footage and copy it to digital hard disks, allowing video editors to use computers for random access editing.